Put Your Visitors First

It takes some work (sometimes hard work) to get people to visit your website. So why chase them away with a site that isn’t usable? If you invest the time to make your site(s) visitor-centric (Warning! Additional work required), people will stay on your site longer and are much more likely to come back. To get a better idea of what I mean, let’s look at Merriam-Webster’s definitions of usable:

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If your business does not have a website, here are 8 reasons it should:

1. Websites save your company time and money! A website can automate a lot of repetitive day-to-day tasks and free up time for your hourly employees which will save you money. Here are a couple of examples:
   • Do you get asked the same questions over and over again? Why not put them on a Frequently Asked Questions (FAQ) page and refer people to it when these questions arise?
   • Let’s say that a client needs your address. She could call you, but it would be faster for both parties if this information was readily available on your website. Time saved!

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Check out this educational rap regarding search engine optimization. Mad props to the SEO Rapper!